About me

I’m a Sydney based designer with 4 years’ experience in branding and digital design. I studied a Bachelor of Design (Honours) in Visual Communication at the University of Technology Sydney and have been fortunate enough to work with some of Australia's leading agencies since then including; Interbrand and M&C Saatchi. Here I’ve helped shape some of Australia’s biggest brands like Big W, Foxtel, Telstra and Tourism Australia. I believe that for brands to be successful they can’t just be beautiful. They need to have an idea at their heart that responds to a strategic problem. Thus, I like to balance both science and magic in my work, creating designs that are both strategically led, and beautiful down to the last detail.